The cosmetics business is one of the most lucrative business ideas in Kenya. The demand for all types of cosmetic products in Kenya is rocketing every day. The cosmetics business is currently booming because people are becoming self-conscious about their physical appearance and how they feel about it. even on a budget the customers still prioritise their aesthetics and this makes the cosmetics industry an evergreen industry.
Here are tips for a cosmetics business startup ;
1. Conduct research for your cosmetics business
Gather information on existing problems in the market and find an opportunity to be part of solving the problem. survey what type of cosmetic products contemporary consumers are looking for, their tastes, preferred brands or products, and their opinions about different products and trends. find out what successful existing cosmetics businesses have done differently from others. stand out from the competition.
2. Register your cosmetics business
Register your business with relevant authorities in your county. That is your business name, the nature of your business, its location, and ownership, whether it is a sole proprietor, partnership, etc the best place to start this process is by doing a name search on E-citizen
3. Choose the location of your cosmetics business
Competition is quite stiff because of the sheer number of suppliers in major towns. When choosing where to set up your cosmetics business consider the following key elements that are crucial to its success; foot traffic, rent, pricing budget, accessibility of your setup, and surrounding competition.
4. Startup capital for the cosmetics business
This might be greatly influenced by the location of your retail store, finding the right suppliers for your stock, and the size of your business. For a small cosmetics store the startup capital ranges between Ksh. 30,000 to Ksh. 50,000. for a bigger business, the startup capital may be between Ksh. 100,000 to Ksh. 500,000. This ranges also rely mostly on the type of products you stock.
5. Find cosmetics suppliers
Take your time and look for reliable and reputable suppliers with quality original products and reasonable prices to take your business to the next level. Most of the suppliers are based in Nairobi some of them include Best Lady Cosmetics, Reones Beauty and Cosmetics, Modena Wholesalers, and more. you can also visit Kamukunji Eastleigh and Nairobi’s Dubois area if you are looking to start small for all your business supplies.
6.Brand and market your cosmetics business
Be creative, and create an eye-catching memorable name for your business and an outstanding logo. Price your products reasonably and promote your business, the contemporary average consumer spends most of their time on social media, and this presents a cost-effective and fast way to market and promote your business and reach your potential clients through modern social media platforms such as facebook,instagram,tiktok,whatsapp search engines and many more.
marketing cultivates building a strong brand in the industry where your target consumers recognize, appreciate, and remember your brand for a long time.
FINAL WORD
THE BEAUTY AND COSMETICS SECTOR IN KENYA HAS EMERGED AS A FOCAL POINT FOR INVESTMENT DUE TO THE EMERGENCE OF A GROWING MIDDLE CLASS WITH INCREASING DEMAND.THIS IS ONE OF THE MOST VIABLE BUSINESS IDEAS IN KENYA.